Promoting Tobacco Use Among Students: The U.S. Smokeless Tobacco Company College Marketing Program.
Identifieur interne : 000180 ( Main/Exploration ); précédent : 000179; suivant : 000181Promoting Tobacco Use Among Students: The U.S. Smokeless Tobacco Company College Marketing Program.
Auteurs : Z Jason Qian [États-Unis] ; Matthew J. Hill [États-Unis] ; Divya Ramamurthi [États-Unis] ; Robert K. Jackler [États-Unis]Source :
- The Laryngoscope [ 1531-4995 ] ; 2020.
Abstract
OBJECTIVES/HYPOTHESIS
From the 1970s-1990s the U.S. Smokeless Tobacco Company (USST) conducted aggressive campaigns to solicit college students to buy their smokeless tobacco (ST) products. The scope, scale, methods, and impact of this youth marketing campaign have yet to be analyzed in the academic literature.
STUDY DESIGN
Historical research study.
METHODS
Internal industry documents describing the USST campaigns were obtained via the University of California, San Francisco's repository of tobacco company records. Marketing materials were obtained from Stanford University's Research Into the Impact of Tobacco Advertising (SRITA) collection of 657 USST advertisements.
RESULTS
USST's College Marketing Program (1978-mid 1980s) sponsored events in some 350 campuses and hired student representatives in at least 175 colleges and universities across America. College representatives were trained to provide free samples to fellow students. Over a typical school year approximately a quarter million Happy Days, Skoal, and Skoal Bandits samples were handed out to undergraduates. USST paid their student representatives well and offered them a variety of incentives based upon sales growth. During the 1990s, USST's Skoal Music program engaged students on campuses and at "spring break" venues such as Daytona Beach.
CONCLUSIONS
Targeting of college students on campus was a common tobacco industry practice between the 1940s and early 1960s. From the 1970s through 1990s USST resurrected the method and pursued it with vigor including: distribution of free samples; sponsored events and concerts, branded intramural teams; visits by sports celebrities; logo wearables and merchandise; contests and incentives; and displays and promotions in stores on and surrounding campuses. Laryngoscope, 2020.
DOI: 10.1002/lary.29265
PubMed: 33185280
Affiliations:
Links toward previous steps (curation, corpus...)
Le document en format XML
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Hill</name><affiliation wicri:level="2"><nlm:affiliation>Oregon Health Sciences University School of Medicine, Portland, Oregon, U.S.A.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Oregon Health Sciences University School of Medicine, Portland, Oregon</wicri:regionArea><placeName><region type="state">Oregon</region></placeName></affiliation></author><author><name sortKey="Ramamurthi, Divya" sort="Ramamurthi, Divya" uniqKey="Ramamurthi D" first="Divya" last="Ramamurthi">Divya Ramamurthi</name><affiliation wicri:level="2"><nlm:affiliation>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California, U.S.A.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California</wicri:regionArea><placeName><region type="state">Californie</region></placeName></affiliation></author><author><name sortKey="Jackler, Robert K" sort="Jackler, Robert K" uniqKey="Jackler R" first="Robert K" last="Jackler">Robert K. Jackler</name><affiliation wicri:level="2"><nlm:affiliation>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California, U.S.A.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California</wicri:regionArea><placeName><region type="state">Californie</region></placeName></affiliation></author></titleStmt><publicationStmt><idno type="wicri:source">PubMed</idno><date when="2020">2020</date><idno type="RBID">pubmed:33185280</idno><idno type="pmid">33185280</idno><idno type="doi">10.1002/lary.29265</idno><idno type="wicri:Area/Main/Corpus">000110</idno><idno type="wicri:explorRef" wicri:stream="Main" wicri:step="Corpus" wicri:corpus="PubMed">000110</idno><idno type="wicri:Area/Main/Curation">000110</idno><idno type="wicri:explorRef" wicri:stream="Main" wicri:step="Curation">000110</idno><idno type="wicri:Area/Main/Exploration">000110</idno></publicationStmt><sourceDesc><biblStruct><analytic><title xml:lang="en">Promoting Tobacco Use Among Students: The U.S. Smokeless Tobacco Company College Marketing Program.</title><author><name sortKey="Qian, Z Jason" sort="Qian, Z Jason" uniqKey="Qian Z" first="Z Jason" last="Qian">Z Jason Qian</name><affiliation wicri:level="2"><nlm:affiliation>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California, U.S.A.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California</wicri:regionArea><placeName><region type="state">Californie</region></placeName></affiliation></author><author><name sortKey="Hill, Matthew J" sort="Hill, Matthew J" uniqKey="Hill M" first="Matthew J" last="Hill">Matthew J. Hill</name><affiliation wicri:level="2"><nlm:affiliation>Oregon Health Sciences University School of Medicine, Portland, Oregon, U.S.A.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Oregon Health Sciences University School of Medicine, Portland, Oregon</wicri:regionArea><placeName><region type="state">Oregon</region></placeName></affiliation></author><author><name sortKey="Ramamurthi, Divya" sort="Ramamurthi, Divya" uniqKey="Ramamurthi D" first="Divya" last="Ramamurthi">Divya Ramamurthi</name><affiliation wicri:level="2"><nlm:affiliation>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California, U.S.A.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California</wicri:regionArea><placeName><region type="state">Californie</region></placeName></affiliation></author><author><name sortKey="Jackler, Robert K" sort="Jackler, Robert K" uniqKey="Jackler R" first="Robert K" last="Jackler">Robert K. Jackler</name><affiliation wicri:level="2"><nlm:affiliation>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California, U.S.A.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California</wicri:regionArea><placeName><region type="state">Californie</region></placeName></affiliation></author></analytic><series><title level="j">The Laryngoscope</title><idno type="eISSN">1531-4995</idno><imprint><date when="2020" type="published">2020</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en"><p><b>OBJECTIVES/HYPOTHESIS</b></p><p>From the 1970s-1990s the U.S. Smokeless Tobacco Company (USST) conducted aggressive campaigns to solicit college students to buy their smokeless tobacco (ST) products. The scope, scale, methods, and impact of this youth marketing campaign have yet to be analyzed in the academic literature.</p></div><div type="abstract" xml:lang="en"><p><b>STUDY DESIGN</b></p><p>Historical research study.</p></div><div type="abstract" xml:lang="en"><p><b>METHODS</b></p><p>Internal industry documents describing the USST campaigns were obtained via the University of California, San Francisco's repository of tobacco company records. Marketing materials were obtained from Stanford University's Research Into the Impact of Tobacco Advertising (SRITA) collection of 657 USST advertisements.</p></div><div type="abstract" xml:lang="en"><p><b>RESULTS</b></p><p>USST's College Marketing Program (1978-mid 1980s) sponsored events in some 350 campuses and hired student representatives in at least 175 colleges and universities across America. College representatives were trained to provide free samples to fellow students. Over a typical school year approximately a quarter million Happy Days, Skoal, and Skoal Bandits samples were handed out to undergraduates. USST paid their student representatives well and offered them a variety of incentives based upon sales growth. During the 1990s, USST's Skoal Music program engaged students on campuses and at "spring break" venues such as Daytona Beach.</p></div><div type="abstract" xml:lang="en"><p><b>CONCLUSIONS</b></p><p>Targeting of college students on campus was a common tobacco industry practice between the 1940s and early 1960s. From the 1970s through 1990s USST resurrected the method and pursued it with vigor including: distribution of free samples; sponsored events and concerts, branded intramural teams; visits by sports celebrities; logo wearables and merchandise; contests and incentives; and displays and promotions in stores on and surrounding campuses. Laryngoscope, 2020.</p></div></front></TEI><pubmed><MedlineCitation Status="Publisher" Owner="NLM"><PMID Version="1">33185280</PMID><DateRevised><Year>2020</Year><Month>11</Month><Day>13</Day></DateRevised><Article PubModel="Print-Electronic"><Journal><ISSN IssnType="Electronic">1531-4995</ISSN><JournalIssue CitedMedium="Internet"><PubDate><Year>2020</Year><Month>Nov</Month><Day>13</Day></PubDate></JournalIssue><Title>The Laryngoscope</Title><ISOAbbreviation>Laryngoscope</ISOAbbreviation></Journal><ArticleTitle>Promoting Tobacco Use Among Students: The U.S. Smokeless Tobacco Company College Marketing Program.</ArticleTitle><ELocationID EIdType="doi" ValidYN="Y">10.1002/lary.29265</ELocationID><Abstract><AbstractText Label="OBJECTIVES/HYPOTHESIS" NlmCategory="OBJECTIVE">From the 1970s-1990s the U.S. Smokeless Tobacco Company (USST) conducted aggressive campaigns to solicit college students to buy their smokeless tobacco (ST) products. The scope, scale, methods, and impact of this youth marketing campaign have yet to be analyzed in the academic literature.</AbstractText><AbstractText Label="STUDY DESIGN" NlmCategory="METHODS">Historical research study.</AbstractText><AbstractText Label="METHODS" NlmCategory="METHODS">Internal industry documents describing the USST campaigns were obtained via the University of California, San Francisco's repository of tobacco company records. Marketing materials were obtained from Stanford University's Research Into the Impact of Tobacco Advertising (SRITA) collection of 657 USST advertisements.</AbstractText><AbstractText Label="RESULTS" NlmCategory="RESULTS">USST's College Marketing Program (1978-mid 1980s) sponsored events in some 350 campuses and hired student representatives in at least 175 colleges and universities across America. College representatives were trained to provide free samples to fellow students. Over a typical school year approximately a quarter million Happy Days, Skoal, and Skoal Bandits samples were handed out to undergraduates. USST paid their student representatives well and offered them a variety of incentives based upon sales growth. During the 1990s, USST's Skoal Music program engaged students on campuses and at "spring break" venues such as Daytona Beach.</AbstractText><AbstractText Label="CONCLUSIONS" NlmCategory="CONCLUSIONS">Targeting of college students on campus was a common tobacco industry practice between the 1940s and early 1960s. From the 1970s through 1990s USST resurrected the method and pursued it with vigor including: distribution of free samples; sponsored events and concerts, branded intramural teams; visits by sports celebrities; logo wearables and merchandise; contests and incentives; and displays and promotions in stores on and surrounding campuses. Laryngoscope, 2020.</AbstractText><CopyrightInformation>© 2020 American Laryngological, Rhinological and Otological Society Inc, "The Triological Society" and American Laryngological Association (ALA).</CopyrightInformation></Abstract><AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>Qian</LastName><ForeName>Z Jason</ForeName><Initials>ZJ</Initials><Identifier Source="ORCID">https://orcid.org/0000-0003-4150-1023</Identifier><AffiliationInfo><Affiliation>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California, U.S.A.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Hill</LastName><ForeName>Matthew J</ForeName><Initials>MJ</Initials><Identifier Source="ORCID">https://orcid.org/0000-0003-4979-8837</Identifier><AffiliationInfo><Affiliation>Oregon Health Sciences University School of Medicine, Portland, Oregon, U.S.A.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Ramamurthi</LastName><ForeName>Divya</ForeName><Initials>D</Initials><Identifier Source="ORCID">https://orcid.org/0000-0001-9927-7170</Identifier><AffiliationInfo><Affiliation>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California, U.S.A.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Jackler</LastName><ForeName>Robert K</ForeName><Initials>RK</Initials><Identifier Source="ORCID">https://orcid.org/0000-0003-2525-8377</Identifier><AffiliationInfo><Affiliation>Department of Otolaryngology-Head & Neck Surgery, Stanford University School of Medicine, Stanford, California, U.S.A.</Affiliation></AffiliationInfo></Author></AuthorList><Language>eng</Language><PublicationTypeList><PublicationType UI="D016428">Journal Article</PublicationType></PublicationTypeList><ArticleDate DateType="Electronic"><Year>2020</Year><Month>11</Month><Day>13</Day></ArticleDate></Article><MedlineJournalInfo><Country>United States</Country><MedlineTA>Laryngoscope</MedlineTA><NlmUniqueID>8607378</NlmUniqueID><ISSNLinking>0023-852X</ISSNLinking></MedlineJournalInfo><CitationSubset>IM</CitationSubset><KeywordList Owner="NOTNLM"><Keyword MajorTopicYN="N">Oral cancer</Keyword><Keyword MajorTopicYN="N">Smokeless tobacco</Keyword><Keyword MajorTopicYN="N">advertising</Keyword><Keyword MajorTopicYN="N">college</Keyword><Keyword MajorTopicYN="N">marketing</Keyword><Keyword MajorTopicYN="N">student</Keyword><Keyword MajorTopicYN="N">systematic review</Keyword><Keyword MajorTopicYN="N">tobacco marketing</Keyword></KeywordList></MedlineCitation><PubmedData><History><PubMedPubDate PubStatus="received"><Year>2020</Year><Month>06</Month><Day>15</Day></PubMedPubDate><PubMedPubDate PubStatus="revised"><Year>2020</Year><Month>10</Month><Day>23</Day></PubMedPubDate><PubMedPubDate PubStatus="accepted"><Year>2020</Year><Month>10</Month><Day>29</Day></PubMedPubDate><PubMedPubDate PubStatus="entrez"><Year>2020</Year><Month>11</Month><Day>13</Day><Hour>8</Hour><Minute>36</Minute></PubMedPubDate><PubMedPubDate PubStatus="pubmed"><Year>2020</Year><Month>11</Month><Day>14</Day><Hour>6</Hour><Minute>0</Minute></PubMedPubDate><PubMedPubDate PubStatus="medline"><Year>2020</Year><Month>11</Month><Day>14</Day><Hour>6</Hour><Minute>0</Minute></PubMedPubDate></History><PublicationStatus>aheadofprint</PublicationStatus><ArticleIdList><ArticleId IdType="pubmed">33185280</ArticleId><ArticleId IdType="doi">10.1002/lary.29265</ArticleId></ArticleIdList><ReferenceList><Title>BIBLIOGRAPHY</Title><Reference><Citation>Christen AG, Swanson BZ, Glover ED, Henderson AH. 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Jackler</name><name sortKey="Ramamurthi, Divya" sort="Ramamurthi, Divya" uniqKey="Ramamurthi D" first="Divya" last="Ramamurthi">Divya Ramamurthi</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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